The Producers’ Sector of Andhra Pradesh Film Chamber of Commerce (APFCC) has called for an emergency meeting on Wednesday at AP Film Chamber in Film Nagar to discuss over the ongoing issue- ‘monopoly’ in film distribution and exhibition. The members of Producers’ Sector reiterated that they are planning to halt the releases of films from February 20 if the situation continues.
Chairman of Producers’ Sector Natti Kumar, Jeevitha Rajasekhar, Hon. Joint-secretary of Executive Committee, Chadalavada Srinivas, Suresh Kondeti, Prasanna Kumar have warned that they will take legal action against ‘honchos’ if they continue to have control over theatres as it in turn resulting in theatres shunning other films- specially small-budget films.
First of its kind, the Producers’ Sector has divulged the names of people who are ‘withholding’ cinema theatres and ‘practicing’ lease system. The list includes the names of top producers and distributors like Allu Aravind, Dil Raju, NV Prasad, ‘Alankar’ Prasad, ‘Asean’ Sunil, and Multi-dimensions.
Speaking over the issue, Chairman of Producers’ Sector, Natti Kumar said, ‘During the recent Sankranti festival, almost all the theatres were occupied by two big starrer films ‘Naayak’ and ‘Seethamma Vakitlo Sirimalle Chettu’) and that drastically cost other films as they couldn’t get theatres to exhibit their films. The situation has worsened and we ask the listed producers and exhibitors to stop practicing lease system by the end of this month, else we will take severe legal action against them. We’re also planning to approach CCI (Competition Commission of India) and will lodge a complaint in it.’