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Wednesday, 6 March 2013

Frooti: Sheer Drool Power

Frooti's new film featuring Shah Rukh Khan is already a hit on Twitter. The film will be released on TV on Monday.

A bunch of kids ogling a sweaty Shah Rukh Khan as he downs a bottle of Frooti in one long swig, a light Mediterranean soundtrack in the background and a twist at the end: these are the active ingredients in Frooti's brand new film.
The new Frooti TVC
Nadia Chauhan
Sajan Raj Kurup
The ad is based on the insight that adults sometimes get so carried away by their craving for something that they end up behaving like children. This is exactly what the twist is all about: the 'kids' in the film are actually adults who, spellbound by their desire to drink Frooti, stare at Khan as a group of enthralled children would. And sure enough, the super on the screen towards the end reads: 'Magic of fresh 'n' juicy mangoes'.
After a day-long teaser campaign on Twitter (#SRKlovesFrooti), the film went viral yesterday morning and is slated to be released on TV on Monday.
Speaking about the film, Nadia Chauhan, managing director and chief marketing officer, Parle Agro, tells afaqs! that "clear action" on the part of consumers is the objective of this film. "We want to drive home the fact that when you see someone drinking Frooti, you feel like grabbing one for yourself. We've never focused on showing that in our ads so far," she explains.
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, says that the goal this time was to generate 'appetite appeal' for Frooti while retaining the brand's quirkiness. As for the insight, Kurup reveals that the idea for this campaign came from his personal experience: he was once staring atsomeone eating kebabs at a restaurant while waiting for his own meal to arrive. It was not until the man stared back uncomfortably that Kurup became aware of what he had been doing.
"To stare obliviously at something we crave for is an involuntary action. As kids, we have all done it but the embarrassment of doing it as grown-ups is inexplicable," he elaborates.
Magic behind the scenes
The film has been directed by Prakash Varma of Nirvana Films. Interestingly, the shots of the children staring were taken while they watched a magic show, an illusion-act, popcorn/candy floss being prepared and a child being fed ice-cream and jelly. The cameras, safely hidden behind black tents, were rolling as they were entertained. Thus, all the reactions in the film are genuine, including the shot of the child drooling. It was particularly challenging for the production team to find kids and adults with similar facial structures. They were, of course, identically hair-styled to leave efficient 'clues' for the viewers.
The soundtrack is a soothing mix of Mediterranean languages. The lyrics were deliberately made to sound like repetitive gibberish so that viewer attention stays put on the visuals. The words 'pelaypelaa' -- Hindi for 'drink' -- appear often.
The marketing mix includes social media, outdoor, below the line efforts (mall activations), and POP (point of purchase visibility at retail outlets).
Mesmerised?
Suman Srivastava
Swati Bhattacharya
Kiran Khalap
Most brand experts see the subtle, celebrity 'under-use' as a clever move. Suman Srivastava, founder and innovation artist, Marketing Unplugged, exclaims good-naturedly, "Shah Rukh Khan? Was that him in the film?"
He feels the film is a response to the Slice Aam-sutra film featuring Katrina Kaif. "Maybe that was the client brief - 'Too many people are lusting after Slice; make them lust for Frooti.' The film delivers on that brief. After you see 90 seconds of a man drinking the entire bottle in one gulp, while kids are drooling over it, you are bound to want to drink Frooti yourself."
Kurup, without naming any competing brands, tells afaqs!, "Mango is about mischief; not about being sexy or sultry. You eat it messily, with abandon."
Srivastava adds, "The film works as a great way to make love to the product. I think too many commercials on air tell a nice story and then just bung in a product shot almost as an apology. I think this film would stand out because of its treatment of the product."
Swati Bhattacharya, national creative director, JWT India, is "utterly charmed". She says, "It has been executed very naturally; the after taste is sweet. I have seen many brands that promise to unleash the child in you; yet this looks fresh."
Brands typically struggle to lengthen the product shot window at the end of their films. Here, the product is present all through. Does it come across as shameless plugging of the product? "I don't think so. It's an integral part of the script. It fits in naturally," responds Bhattacharya.
According to Kiran Khalap, co-founder, Chlorophyll, this film stays within the 'Frooti personality', namely, 'the 'boy next door' image, quite unlike Thums Up's 'hero' archetype or Sprite's 'outlaw' archetype. "In fact," he explains, "the most unforgettable TVCs for Frooti were the Digen Verma films and even they stayed within the 'Frooti box'."
The formula this time, he says, appears to be 'demo the product and own the category'. Giving full credit for the way the insight is at the centre of this script, Khalap nevertheless critiques, "If Shah Rukh was a foregone conclusion, I would've twisted this a bit more and made him a hockey coach -- another layer from Chak De India. I don't know how the football connection strengthens the storyline."
While he thinks the film is well-directed, the bit towards the end where the children laugh at the grown-ups strikes a wrong note for Khalap who found that it stopped his smile mid-spread.


source:afaqs

Saif Ali Khan is in no hurry to have kids

Ever since actor Saif Ali Khan tied the knot with actor Kareena Kapoor, 32, last year, he has been volleyed with questions about plans to expand his family with her. But the 42-year-old says that Bebo and he are not planning kids yet.

“Starting a family? No, I feel no pressure at all. I’m very relaxed and happy. Nothing should be done under pressure, ever,” says Saif, wise-cracking, “There is no deadline to this you see. I’m not in the newspaper business.” 

Already father to Sara, 18, and Ibrahim, 11, from his ex-wife, actor Amrita Singh, the actor-producer also likes to keep talk about his kids under wraps. “Sara and Ibrahim are fine. They are into academics right now, which is much more important. You know, I don’t really want to publicise my children,” says the protective daddy.

Producers in Bollywood, on the other hand, have wanted to cast Sara in films since she was 16. Asked if she will follow her family’s acting legacy, Saif says, “I don’t know. It’s a wonderful profession. I feel that my role as a parent is to only guide my children and not really tell them what to do. But I feel she should finish her education first.”

Deepika Padukone upset with Shahrukh Khan

The dusky beauty Deepika Padukone is upset with her first co-star Shahrukh Khan. When so much is said and written about Deepika Padukone and her ‘Ram Leela’ co-star Ranveer Singh, Shahrukh Khan who is prank star got a bright chance to make fun of Deepika on the set of Rohit Shetty’s ‘Chennai Express’.
The ‘Om Shanti Om’ actress first took his comments lightly but when he continued to enquire about her rumored beau, she got upset and took SRK’s comment to her heart. Deepika is upset that Shahrukh has made fun of her private life.
After the much publicized break-up with Ranbir Kapoor, Dippy now wants to keep her personal life to her and does not want to make it public. Though much has been written about her relationship with Ranveer, she preferred to keep mum on the issue.
She did not expect her most favorite co-star and best friend Shahrukh to make fun of her. She took his comment to her heart. Her expression on the set clearly threw the signal that she is really upset.
However, Shahrukh finally apologizes to Deepika for hurting her sentiments. He clarified his stand on the matter and broke the ice between them.

Kathak is dying in UP: Birju Maharaj

Kathak exponent PanditBirjuMaharaj feels the classical dance is dying in Uttar Pradesh. "In UP, majority of the youngsters are not interested in kathak dance but it is immensely popular in metro cities and western countries. My disciples are from India as well as abroad," said Maharaj who performed at the convocation of Bhatkhande Music University on Wednesday.

Relating the classical dance with spiritualism, Pandit Birju Maharaj said, "Parents should expose their children to classical dance from a young age. There are many families who do not allow their daughters to learn kathak because they believe it is wrong to make a career in dance. However, learning classical dance opens door for many career options. Apart from performing dance, a person can become a lecturer or write a book on it."

Pandit Birju Maharaj's wish which has remained unfulfilled is to open a dance school in the city. "As I belong to Lucknow, I have immense pain that I am unable to do anything for the city. Several years back the government had promised to give me land for academy but I am still waiting for it," said Maharaj who owns a dance school, Kalashram, in Delhi.

Meanwhile, Birju Maharaj confirmed that he would be choreographing actror Madhuri Dixit in the upcoming movie Dedh Ishqiya. Currently, the film is being shot at Sitapur. "Madhuri's expression and style of dancing reminds me of late actress Meena Kumari," he said.

Chashme Baddoor team wishes students good luck

The makers of 'Chashme Baddoor' are leaving no stone unturned to maximise their reach and have come up with a novel idea to promote the film -- to cash in on the exam fever! Director David Dhawan, along with the lead cast - Siddharth, Divyendu and TapaseePannu — visited Juhu'sMithibai college recently, to wish the students good luck for their forthcoming exams.

The makers of the film have also published an all-the-best ad in various leading dailies. Further, an online app has been launched where the users can wish their loved ones for exams. There are also plans to tie up with a radio channel where the audience can wish their friends and family across the country.

To target those in the age group of 15 to 25, an SMS wishing them good luck will also be sent across all the major cities in the country. "The exam fever is on and it was sensitive on the part of the makers to come up with this strategy. It made the students feel good and encouraged them during this time of pressure and hard work," said a source.

Vikram Malhotra, COO, Viacom18 Motion Pictures said, "Chashme Baddoor is a fun, tongue-in-cheek celebration of friendship. It's the quintessential youth film that will find a strong connect with the young and young-at-heart and what better time to engage with the film's audience than during school and college exams — a period when all friends get together and become each other's support system as well as stress-busters! Our 'Good Luck' campaign sees the cast reaching out to millions of students, wishing them 'all the best' and reassuring them to hang in there as Chashme Baddoor awaits them on the other side of their exams."

Watch John Abraham talk about his marriage plans with Priya Runchal

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Master Chefs Meet Shilpa Shetty On Sets Of Nach Baliye!

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MUMBAI: It was an exciting special episode of dance reality TV show Nach Baliye, where special guests from Star Plus’ new show, Masterchef India paid a visit!
Spotted on sets, shooting for a very special episode of Nach Baliye, were the celebrity chefs from Master Chef India Season 3, Sanjeev Kapoor, Vikas Khanna and Kunal Kapoor. Also spotted on sets was Nach Baliye celebrity judge Shilpa Shetty.
The trio of celebrity chefs from the new season of Master Chef India looked dapper in formals. Renowned TV chef Sanjeev Kapoor kept it cool in a pair of khaki pants, a blue shirt and a navy blue blazer. Chef Vikas Khanna was seen in a pair of jeans and a black bandhgala blazer, while chef Kunal Kapoor wore a pair of jeans with a white linen shirt and matching beige linen blazer.
Also seen was guest choreographer and Bollywood director Farah Khan, looking incredibly slim and trim in a blue salwar kurta. The show’s ace judge Shilpa Shetty looked slim and sexy as always, in a white net Nandita Mahtani sari, with pink flowers on the border and Priyanka Sharma jewelry: very summery, very chic!
Shilpa Shetty couldn’t resist tweeting a picture of Farah and herself on the sets. “With Farah on the sets of Nach Baliye.”
Even Chef Vikas Khanna took to twitter to express his excitement at attending the Nach Baliye shoot: “On the sets of #Nach Baliye with @TheShilpaShetty, @terencehere & Sajid Khan. High energy day ahead! #MasterChefIndia team is v v excited :)

Ek Thi Daayan first poster: who is the Daayan?

The first poster of Emraan Haashmi, Konkona Sen Sharma and Huma Qureshi starrer Ek Thi Daayan is out.

While Konkona Sen Sharma and Kalki Koechlin have scary expressions on their faces, Huma Qureshi looks rather scared in the poster. Is that, in any way an indication as to who plays the Daayan in the movie and who doesn't? http://www.hindustantimes.com/Images/popup/2013/3/Ek-ThiDaayanPoster.jpg

A joint production of Ekta Kapoor and Anurag Kashyap, Ek Thi Daayan is based a romantic thriller slated for release on April 18.

MORE ON THE FLICK

Now new TV mega-series to promote Ek Thi Daayan
Trust Ekta Kapoor to come up with unique marketing strategies. For her new film co-production Ek Thi Daayan, she is launching a TV mega-series, through which eight TV actresses will promote the movie differently. The show Ek Thi Naayika, to be aired on Life OK starting March 9, will be a 16-episode thrilling and spooky series.

All of Ekta's favourite leading ladies from her top-rated TV series will be seen in this new and innovative television property. The big names include Smriti Malhotra Irani, Sakshi Tanwar, Aamna Shariff, Mauli Ganguly, Shweta Tiwari, Kritika Kamra, Pooja Gaur and Ankita Lokhande

Shukriya, for having us here: Norah Jones

Nine-time Grammy winning singer Norah Jones, who gave her maiden performance in the Capital on Tuesday, thanked Delhi, desi style. She kicked off her much awaited show with the number ‘Happy Pills’ from her latest album, Little Broken Hearts. “This is our second show in India and we are having a lot of fun."

Shukriya, for having us here,” she said while addressing her fans, even as she chose not to talk about her dad, sitar maestro Ravi Shankar, who passed away last year. The sold out show, which lasted for about 90 minutes, included numbers like ‘What Am I To You’, ‘Say Goodbye’, ‘Take It Back’, and others.

The show also saw singer-songwriter M Ward play some of his popular numbers such as ‘Chinese Translation’ and ‘Primitive Girl’. Norah ended her set with her biggest hit, and what her fans had been waiting to hear all night, ‘Come Away With Me’. Jones will end her three-city Indian tour in Bangalore tomorrow.

After disco, Alia learns Bharatanatyam

Alia Bhatt
Actress Alia Bhatt, who plays a Tamilian girl in 2 States, is not just trying to pick the accent but is also learning Bharatanatyam to play the South Indian girl with perfection.
The 19-year-old plays an Iyengar girl in the movie, based on Chetan Bagat's novel 2 States: The Story of My Marriage. The story revolves around a Punjabi boy who falls in love with a Tamil girl, and the ensuing cultural clashes between them and their families.
Alia, who made her debut with Student Of The Year last year, will feature opposite Ishaqzaade fame Arjun Kapoor in the film. She is learning Bharatanatyam to get into the character, said a statement.
The film "2 States" is directed by Abhishek Verman and co-produced by Karan Johar and Sajid Nadiadwala.

Jolly LLB a laugh riot? Meerut lawyers don't think so, move HC

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From its trailer, Jolly LLB sounds like a laugh riot — the judge (Saurabh Shukla) pulls up a struggling lawyer from Meerut (Arshad Warsi) for spelling prosecution as prostitution and appeal as apple in a PIL. But not everyone's amused.
A group of lawyers from Meerut Wednesday moved the Delhi High Court against the release of Jolly LLB which is due to hit the screens next week. Claiming that the movie trailer, currently on air, is "defamatory to lawyers" and amounts to "contempt of court", the lawyers asked the court to order a stay on the release of the film.
But the bench of Chief Justice D Murugesan and Justice V K Jain declined to stay the release of the film simply on the basis of the trailer.
"It is only a trailer and at this stage it is difficult for us to find out in what context it was said," the bench said. The court, however, reserved its final order on the plea.
The petition, filed by lawyers claiming to be graduates of Meerut law college, Chaudhary Charan Singh University, states "it has been shown in the film that lawyers use abusive language in court proceedings, thereby putting the dignity of the court in low esteem of society".
According to the petitioners, the movie defames all lawyers who are graduates of the university.
The comedy, which also has Boman Irani playing the role of a highly successful lawyer, is scheduled for release on March 15.
The petitioners have sought cancellation of the certification granted for the release of the film, alleging that it violates "guidelines issued by Information and Broadcasting Ministry under Section 5B of the Cinematograph Act."
"The guidelines bar visuals or words involving defamation of an individual or a body of individuals or contempt of court," states the petition.
Appearing for production house Fox Star Studio India Pvt Ltd, which has produced the film, senior advocate Neeraj Kishan Kaul argued that the scenes in the movie are the creative expression of the filmmaker.
Kaul said the trailer of the movie has been on air since January but the petitioners have approached the court just a few days before the release of the film "which is a blackmailing tactic". Arguing that "this practice has to be stopped", he asked the court to reject the plea.

Salman Khan hit-and-run case: Hearing adjourned to March 8

A Mumbai Sessions court today adjourned hearing over actor Salman Khan's plea, which challenges a lower court's order of invoking the charge of culpable homicide not amounting to murder against him in the 2002 hit-and-run case.

The sessions court deliberated whether it had the jurisdiction to examine the matter. "The matter is interlocutory in nature and therefore you should approach the Bombay High court as I don't have the jurisdiction to hear the same," the judge observed before adjourning the hearing.

The court will now decide on the matter on Friday, March 8. In his petition yesterday, the actor had said that the lower court's order was "bad in law" and "erroneous".

Salman Khan was earlier being tried for rash and negligent driving, which carries a maximum sentence of two years. However, in January the court handling his case accepted that the police has provided evidence that merits trying the actor for culpable homicide not amounting to murder.

In 2002, Salman Khan's SUV had run into a bakery in suburban Bandra, killing one and injuring four persons who were sleeping on the pavement outside.

Miranda Kerr posts topless photograph

Miranda Kerr topless Miranda Kerr posts topless photographAustralian model Miranda Kerr has posted a topless photograph of herself online, and she has censored her modesty on her own.She posted the photograph, in which she is caught on camera making a splash in the sea, wearing only a pair of bikini bottoms, on Instagram, reports thesun.co.uk.
Kerr appears to be using her hands to partially protect her modesty.She has been a busy bee of late, travelling the globe on work assignments and high-profile social occasions.
In February, she graced the Oscars red carpet with husband Orlando Bloom, further quashing rumours their marriage is on the rocks.
Miranda Kerr Topless Photos:Miranda Kerr topless photos 600x593 Miranda Kerr posts topless photograph

Brahmanandam as real estate agent in Pawan-Trivikram film

Brahmanandam as real estate Brahmanandam as real estate agent in Pawan Trivikram filmBrahmanandam always has a special place and roles in the films of many big directors currently. One among such big directors is Trivikram Srinivas who is currently making a film with Power Star Pawan Kalyan.
It is being reported that comedian Brahmanandam will once again play a crucial and a full length role in the film. He will apparently be seen as a real estate agent and Pawan Kalyan will be seen as his assistant. The shooting of the film is currently going on in specially erected house sets in Ramoji Film City, Hyderabad. Boman Irani, Nadhiya etc are expected to join the shoot soon. Samantha and Pranitha are acting as heroines in the film which is produced by BVSN Prasad. Devi Sree Prasad provides music for the film.

Freida Pinto gets her man in Bollywood

freida pinto Freida Pinto gets her man in BollywoodMakers of freida pinto’s debut Bollywood film sign Rajkumar Yadav opposite her
There is a new man in Freida Pinto’s life. And no, we are not talking about her romantic dalliances. Buzz is that the makers of Freida’s first-ever Bollywood film have roped in Rajkumar Yadav to star opposite her.
A source says, `Now all eyes are on Freida as this film with Navdeep Singh and Vikramaditya Motwane will be her first Hindi project. Rajkumar has made a mark for himself with Kai Po Che. In fact, the makers were waiting for its release before they could announce theirs.`
An insider also states that Freida has asked Vikram to be present on the sets throughout the shooting process. `Since Navdeep wasn’t able to complete his last film with Abhay Deol and Genelia D’souza,
Freida wanted a clause in the contract. If anything goes haywire, then Vikram will have to come on board as the director and complete the film.`
Both Rajkumar and Navdeep remained unavailable for comment.

Kate Upton’s Lookalike, Ania, is a Total Doppelganger

Kate Upton Total Doppelgang Kate Uptons Lookalike, Ania, is a Total DoppelgangerKate Upton’s buxom blonde look is so recognizable and so distinct that it was only a matter of time before the imitators came along.
Meet Ania, Kate Upton’s Russian twin. She doesn’t appear to be related to the Sports Illustrated swimsuit model or even know her; but thanks to Twitter, Ania was able to reach Kate directly with a photo of herself in a fur-trimmed parka… with nothing underneath.
As far as we know, Ania’s not a model by profession — in fact, she describes herself on her Twitter as a “Mail order bride in training.” But damn that’s one good lookalike.
Kate, being Kate, retweeted the photo with the note “amazing!”Kate Upton Lookalike01 Kate Uptons Lookalike, Ania, is a Total DoppelgangerKate Upton Lookalike Kate Uptons Lookalike, Ania, is a Total Doppelganger
So you be the judge: If these two were both cast in a Sports Illustrated Swimsuit shoot or, uh, a Russian mail-order bride catalog, would you be able to tell them apart?

Shah Rukh Khan is the new brand ambassador of Frooti

Shah Rukh Khan Frooti Shah Rukh Khan is the new brand ambassador of FrootiNow confirmed! Shah Rukh Khan has been signed up as the brand ambassador of the mango drink Frooti.
Talking about the brand, King Khan said, “It’s an absolute honour to be associated with an Indian company of the stature of Parle Agro. And I’m delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. There’s hardly any brand that conjures up so much joy, so much desire and so much magic around it like Frooti does. I feel really good about this association and I hope you enjoy watching the ad as much as I enjoyed being a part of it.”
Speaking exclusively to Bollywood Hungama, Dabboo said that, “The shoot was lot of fun. The whole mood was very upbeat and refreshing. The treatment of the shoot given was extremely happy and bright. And needless to say, when you have SRK in a shoot, he will take it to a different level altogether. In terms of this shoot, let me tell you that, if you give SRK a mango seed, he will make a mango tree of it, with his energy and enthusiasm!”

Rihanna’s jeans are a confusing optical Illusion

Rihanna jeans Rihannas jeans are a confusing optical IllusionRihanna, Rihanna River Island Collection, Rihanna Fashion Show, Bad Celebrity Jeans, Celebrity Denim, Denim, Jeans, Rihanna Denim, Rihanna Double Denim, Rihanna For River Island, Rihanna Jeans, Rihanna Pants, Rihanna River Island Pants, Style News
We’ve seen a good amount of double denim in our day (and worn it proudly). But we’ve rarely encountered double denim in a single pair of pants.
But hey, with Rihanna, anything’s possible. Riri celebrated her big Fashion Week celebrated her Rihanna for River Island Collection at a London party on Monday, wearing pants straight from her runway show: the Dark Wash Rihanna Double Top Straight Jeans (get ‘em now for $150).
As River Island’s website describes them, “We’re seeing double with this cool take on mixing denim! With a huge spring trend ready-made, these double top jeans have an innovative spin on casual dressing.”RIHANNA JEANS 570 Rihannas jeans are a confusing optical IllusionRIHANNA JEANS 571 Rihannas jeans are a confusing optical Illusion
Seeing double is right — at first glance, we thought Rihanna’s pants were literally falling down. But a savvy optical illusion does not a fashion statement make, or something. Try as we might to love this spin on double denim, we’re nonplussed.
Take a look and tell us how we should be feeling in the comments.

Vijay’s Thalaivaa rights may go to Sun TV

Vijay Thalaivaa rights Vijays Thalaivaa rights may go to Sun TVVijay’s last two films Thuppakki and Nanban had their satellite rights sold to Star Vijay but prior to that Vijay had a long standing relationship with Sun Pictures and Sun TV which owned the rights of number of his films.
The latest we are hearing about Vijay’s film Thalaivaa is that talks are supposedly taking place to ensure that this director Vijay’s project goes to Sun TV. It is always apparent that the visibility on Sun TV is the highest amongst other regional channels, so the film can be assured a good boost before its release if acquired by the TV channel.
Meanwhile, the production is underway in full swing, with Thalaivaa’s Bollywood connection Ragini Nandwani having swiftly completed her entire portions of the film.

Bipasha Basu: I will become Ekta Kapoor if I wear any more rings

Bipasha Basu Ekta Kapoor Ne Bipasha Basu: I will become Ekta Kapoor if I wear any more ringsBipasha Basu, who has been doing one creepy movie after the other (Raaz 3, Aatmaa, Creature) reveals that in the end her mother’s word is the final when it comes to the ‘good energies’ in her life. And so, don’t be surprised if you spot this Bong babe wearing rings in one, two or even three fingers.
But Bipasha seems to have her reservations in place, as she said, “I will become Ekta Kapoor if I wear anymore rings. But if mom asks me to do something like this, I can’t say ‘no’.”
And we totally understand. That’s ‘coz the oh-so-many flings that get reported about Bips’ might have left her mom frazzled many a times.
But do you think the ‘good luck rings’ would ward the negative energies off Bipasha’s life? Tell us what you think.

T-series buys the music rights of Salman Khan’s Mental and Kick

Salman Khan Mental movie st T series buys the music rights of Salman Khans Mental and KickNot just his films, but the music of Salman Khan‘s films have also been very popular with at least couple of songs of his every film topping the charts. Naturally, music companies want to outdo each other when it comes to possessing the music rights of Salman’s films.
And the latest winner of this competition is Bhushan Kumar of T-series who has succeeded in acquiring the music rights of not just one but two of Salman’s upcoming films. Apparently, the company has bought the rights of Sohail Khan’s ‘Mental’ and Sajid Khan’s ‘Kick’.
Confirming the reports, Bhushan says, “We have got the music rights of Salmanbhai’s home production ‘Mental’ and Sajid Nadiadwala’s next ‘Kick’. Right from ‘Tere Naam’, we have believed in getting all the music rights of his projects.”
Certainly, buying the music right of a Salman starrer doesn’t come cheap and Bhushan had to pay a hefty amount. Although Bhuashan hasn’t divulged any details, he admits that he and Salman have shared a great relationship over the years and he pays an amount which keeps both of them happy.
“He tells me he is expecting an ‘x’ amount and then leaves it to us. I always make sure that both of us are happy with the deal. Our friendship spans many years,” asserts he.
Meanwhile, Salman has already started shooting for ‘Mental’ in Dubai. After finishing it, he will start working on ‘Kick’.

Holly Madison’s Baby Girl: Former Playboy Bunny Welcomes First Child

Holly Madison Baby Holly Madisons Baby Girl: Former Playboy Bunny Welcomes First ChildCongrats go out to Holly Madison and her beau Pasquale Rotella!
The couple welcomed their first child, a daughter, on March 5 in Las Vegas, Nev., according to In Touch Weekly. The little girl weighed in at 7 pounds, 2 ounces, and came into the world at 11:59 a.m.
“Pasquale and I welcomed our first child, a baby girl!” Madison tells In Touch. “We haven’t yet decided on a name for her but we couldn’t be any more overjoyed than at this moment.”
“I’ve never been more in love than I am today as, after months of waiting, I finally was able to hold my daughter for the first time,” Rotella, 38, adds. “Holly and I are looking forward to spending some quiet time with our baby and enjoying our new family. I’m truly the luckiest man in the world.”
Yesterday, Madison revealed that she was going to be be induced, since her actual due date was March 5. (Perfect timing!)
The 33-year-old “Girls Next Door” star has been keeping fans updated throughout her pregnancy, sharing the sex of her baby, as well as photos of her blossoming bump.
Madison also confessed that she will be consuming her placenta — in pill form — explaining, “I heard it helps women recover faster and I want to recover as quickly as I can!”
We’re sure Holly will be back in tip-top shape in no time.

Dhanush The highest paid singer

dhanush photo Dhanush The highest paid singerDhanush is turning out be the highest paid actor-singer in South India. Dhanush has crooned for Selvaraghavan directed flick Irandam Ulagam under Harris Jayraj’s music direction.
As per reports, Dhanush has charged a whopping amount of 8 lakhs for this song. Earlier, Himesh Reshammia has approached Dhanush to croon a song for Son of Sardar. But Dhanush politely refused as he wants to be known as an actor and not a singer.
Dhanush is making his debut in Bollywood with the film Ranjhnaa under Anand L.Raj’s direction. Sonam Kapur will pair with Dhanush in this flick and music is composed by A.R.Rahman. Dhanush is also busy in Kollywood with flicks like Mariyaan under Bharath Bala’s direction and Naiyaandi under Sarkunam’s direction.

Greeku Veerudu Movie Latest Posters

Greeku Veerudu Movie Latest Posters 1 600x323 Greeku Veerudu Movie Latest PostersGreeku Veerudu Movie Latest wallpapers Exclusively Without Logo. Starring King Nagarjuna, Nayantara, Meera Chopra. Music Director SS Thaman, Directed By Dasarath. Produced By Shivaprasad Reddy.Greeku Veerudu Movie Latest Posters 577x800 Greeku Veerudu Movie Latest Posters

Not doing kissing scenes, says Hansika

hansika latest Not doing kissing scenes, says HansikaHansika clarifies that she is not doing any kissing scenes in her forthcoming films, including “Settai”, and urges fans not to spread rumours.There isn’t any lip-lock in any of my upcoming movies. Please stop spreading rumours,” Hansika posted on her twitter page.
Ever since she has been cast in Tamil comedy “Settai”, a remake of Hindi adult-comedy “Delhi Belly”, there were rumours that she will lip-lock with co-star Arya in it.Hansika essays the role originally played by Shenaz Treasurywala in the Tamil remake, which also features Anjali, Premgi Amaren and Santhanam.
Her other upcoming Tamil projects include “Vaalu”, “Vettai Mannan”, “Singam 2″, “Biriyani”, “Theeya Velai Seiyyanum Kumaru” and “Vaaliban”

Mahesh Babu, Puri Jagannath Movie Titled

mahesh babu puri jagannath Mahesh Babu, Puri Jagannath Movie TitledMahesh Babu, Puri Jagannath Movie Titled, Mahesh babu new movie Tapori, Puri Jagannath Tapori with mahesh babu, mahesh babu tapori movie details, mahesh babu tapori movie cast, mahesh babu tapori story
Super Star Mahesh Babu after acting in the direction of Puri Jagannadh for mass entertainers Pokiri and Businessman, he is set to team up once again with the dashing director for the third time and the script is already under progress.
If the latest reports are to be believed, the latest combination movie of Mahesh and Puri Jagannadh has got yet another mass title Tapori, registered by producer Ganesh Babu, who is set to make it on his Parameswara Arts banner.
Tapori will roll on to floors after Mahesh and Puri Jagannadh wrapping up their current projects. Mahesh Babu is shooting for Sukumar untitled directorial under 14 Reels Entertainment while he also has films with directors Srinu Vytla, Vamsi Paidipally and Krish in the pipeline.

Ram Charan Becomes James Bond in new movie

ram charan james bond Ram Charan Becomes James Bond in new movieRam Charan has become James Bond in one of the scenes, for his upcoming Bollywood debut movie ‘Zanjeer’. Charan will be seen in this avatar for ‘Mumbai Ka Hero’ song.
Devi Sri Prasad is composing the music and Priyanka Chopra will be seen as a leading lady opposite to Ram Charan in this high voltage action entertainer. Sanjay Dutt, Prakash Raj, Mahie Gill, Atul Kulkarni etc are playing important roles in ‘Zanjeer’ movie. Apoorva Lakhia is the director.

Rajkumar Yadav nude in Shahid

rajkumar yadav Rajkumar Yadav nude in ShahidAfter the success of ‘Kai Po Che!’, actor Rajkumar Yadav has dared to try something new – going full monty for a scene in his new movie ‘Shahid’.Even though John Abraham (New York) and Neil Nitin Mukesh (Jail) had kept their vitals discreetly hidden from the camera, Rajkumar is said to have had no qualms about going completely nude as the character demanded it.
According to Daily News and Analysis, the actor said “I felt no shame. I only felt the character’s pain. I wasn’t thinking of how much of my nudity was on display. I think once I took all my clothes off I was better able to understand the humiliation of my character in police torture.”
He added, “I wanted to feel the embarrassment and mortification of being watched naked by people. It helped me to understand my character’s torture better.”Hansal Mehta, director of ‘Shahid’ had cleared the sets of all technicians – except the cameramen – while shooting the sequence.
Here’s wishing Rajkumar Yadav the very best for his “out of the box” thinking!

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