Madhavan has a long association with PETA and has often volunteered his time to protect the rights of animals. The actor had recently written to the CEO of food chain KFC’s parent company, Yum! Brands, urging them to adopt PETA’s recommendations to curb animal exploitation.
Madhavan had also lent his vocals to a PETA video, which was based on Paul McCartney’s statement that if slaughterhouses were made up of glass walls, then no one would eat non-vegetarian food.
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